About the Project
In a dynamic collaboration, PangeaSeed teamed up with Sperry to amplify sustainability messaging through art and animation as part of the SeaCycled collection campaign during Earth Month 2022.
Sperry enlisted the expertise of four talented artists—Hannah Eddy, Ladislas Chachignot, Renata, and Dragon76—to create custom illustrations that were brought to life through animation. These vibrant animations creatively depicted the manufacturing processes behind the SeaCycled collection, highlighting the brand’s commitment to sustainability and eco-conscious practices. Seamlessly integrating art with advocacy, the campaign showcased Sperry’s dedication to environmental stewardship while engaging audiences with captivating and fun visuals. Through this partnership, PangeaSeed and Sperry demonstrated the power of art and storytelling in promoting sustainable fashion and raising awareness about the importance of recycling and eco-friendly manufacturing processes.